Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section “Cookies and other technologies”. For more information including the basis of our cooperation with the individual providers, please refer to the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.
USE OF GOOGLE SERVICES
We use the technologies presented below from Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google’s privacy policy [https://policies.google.com/privacy?hl=de].
GOOGLE ANALYTICS
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimized marketing of our website, we have activated the data release settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.
GOOGLE MAPS
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address as well as location data, transmits it to Google and subsequently processes it by Google. We have no influence on this subsequent data processing.
YOUTUBE VIDEO PLUGIN
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.
USE OF FACEBOOK SERVICES
USE OF FACEBOOK PIXEL
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) outlined below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Insofar as the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook’s privacy policy [https://de-de.facebook.com/policy.php].
OTHER PROVIDERS OF WEB ANALYSIS AND ONLINE MARKETING SERVICES
LIVE CHAT TOOL USERLIKE
If you use the live chat tool Userlike [https://www.userlike.com/de/] to contact us, the data you voluntarily enter there (name, email address, message) will be processed by us in accordance with Art. 6 (1) p. 1 lit. b DSGVO for the purpose of responding to the inquiry within the scope of contract processing. In addition, the use of this tool serves to protect our legitimate interests in effective and improved customer communication, which prevail in the context of a balancing of interests, pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. The data will subsequently be deleted. The live chat tool is provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany, which acts on our behalf.