USE OF GOOGLE SERVICES
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimized marketing of our website, we have activated the data release settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address as well as location data, transmits it to Google and subsequently processes it by Google. We have no influence on this subsequent data processing.
YOUTUBE VIDEO PLUGIN
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.
USE OF FACEBOOK SERVICES
USE OF FACEBOOK PIXEL
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) outlined below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
OTHER PROVIDERS OF WEB ANALYSIS AND ONLINE MARKETING SERVICES
LIVE CHAT TOOL USERLIKE
If you use the live chat tool Userlike [https://www.userlike.com/de/] to contact us, the data you voluntarily enter there (name, email address, message) will be processed by us in accordance with Art. 6 (1) p. 1 lit. b DSGVO for the purpose of responding to the inquiry within the scope of contract processing. In addition, the use of this tool serves to protect our legitimate interests in effective and improved customer communication, which prevail in the context of a balancing of interests, pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. The data will subsequently be deleted. The live chat tool is provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany, which acts on our behalf.